Research consistently shows that 70 to 80 percent of positions are filled through networking rather than public job postings. In a high-competition market, this is not a statistic to scroll past — it is a fundamental shift in how you should be allocating your job search time and energy.
Activating Your Existing Network
The most direct path to the hidden job market is through people who already know your work. Former managers, colleagues, clients, professors, and collaborators have firsthand experience with your capabilities. They can advocate for you credibly and refer you specifically — which is far more powerful than a cold application to the same role.
Start by making a list of the 20 to 30 people in your network who are most connected to your target industry. Reach out with a brief, specific message: what you are looking for, what you bring, and whether they have 20 minutes for a conversation. Most people are happy to help someone they respect — the barrier is usually the first message, not the conversation itself.
Conducting Effective Informational Interviews
An informational interview is a conversation with someone in a role or company you are targeting, conducted for the purpose of learning rather than explicitly asking for a job. Done well, these conversations accomplish several things: they give you insider perspective on the role and organization, they expand your network into new connections, and they leave the person you spoke with thinking positively about you if a relevant opening arises.
- Prepare five to seven thoughtful questions in advance — show that you have done your research.
- Ask about their career path, the challenges of their current role, and what they wish they had known before joining.
- Ask if there is anyone else they would recommend you speak with — this expands your network organically.
- Send a thank-you note within 24 hours that references something specific from the conversation.
- Stay in touch periodically with an article, update, or relevant observation — not just when you need something.
Building New Network Connections
Your existing network is a starting point, not a ceiling. Use LinkedIn, professional associations, alumni groups, and industry events to meet people in your target field. The goal is not to collect connections — it is to build genuine professional relationships over time. Genuine relationships produce referrals, introductions, and opportunities that no job board can replicate.
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